Collection Insights – 7 Perspectives

«Collection Insights» examines selected objects in the collection from different angles and explore how the museum’s collecting, exhibiting, and educational activities are interconnected.

Which new objects has the museum recently added to its collection? Why is it investigating the origin of its existing holdings? How do designers, budding curators, and young people engage with the collection? This will be the first time the museum has devoted an entire exhibition to different views of its own collection. The seven perspectives have to do with analogue and digital design methods, virtual objects and provenance research, key figures in the history of Swiss graphic design and design in the public space. Taking these as its starting point, «Collection Insights» will examine selected objects in the collection from different angles and explore how the museum’s collecting, exhibiting, and educational activities are interconnected.

Keywords: Art

Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Oliviero Toscani: Photography and Provocation

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 05.01.2025

His images are arresting, disturbing, outrageous. As a photographer, creative director, and image editor, Oliviero Toscani made history and revolutionized commercial communications. He first came to...

Ciné-Passion – International Movie Posters

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 26.10.2025

Ciné-Passion tells the story of cinema from 1920 to the present in 75 highlights of the movie poster genre. The reprints presented are all subjective, artistic interpretations of what the films they...

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