Wild Thing – Swiss Fashion Scene

Alongside the renowned textile industry, a lively fashion scene is flourishing in Switzerland, testing its potential far away from the fashion hubs. The exhibition juxtaposes its designs with those of influential labels from earlier decades.

Fashion without mass production, without Hollywood, and without international fashion weeks? Alongside the renowned textile industry, a lively, independent fashion scene is flourishing in Switzerland. Far away from the spotlights and dictates of the big fashion centers, small labels, collectives, and young fashion graduates are testing their potential. Some of these designers are trying to establish themselves in the fashion market with their multi-faceted collections, others are persistently and inventively creating their own system. The exhibition presents a snapshot of today's scene and contrasts its designs with the looks of influential labels from earlier decades. Exhibits include selected outfits and drawings, photographs and film clips, fabric innovations and fashion magazines.


Exhibitions and events

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Ideal Living

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 06.06.2021

We should have lived like this! In the 20th century, Swiss designers and producers had a clear idea of perfect furnishing. Initially, abstract form was a theme. Flexible tubular steel furniture was...

Switzerland in World Format

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 31.12.2021

A special feature of the Swiss poster is its "world format" (128 × 90.5 cm), which has only become established as the standard format in this country. The 80 posters on display invite visitors to...

Show all

Activities from this museum

We don't have anything to show you here.


Suggested Content