Poster Stories

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from early painterly and narrative posters through pure typeface posters, which rely solely on expressive lettering, to artistic experiments with photography and recent designs using digital techniques. Together, they illustrate a wide variety of design approaches and convey the great innovative power of poster culture. With its Poster Collection, the museum holds one of the world’s most important archives of this medium. Featuring around 80 posters, the exhibition provides insights into the immense collection and illustrates the collection’s thematic, geographical, and historical scope.


Exhibitions and events

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Ideal Living

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 06.06.2021

We should have lived like this! In the 20th century, Swiss designers and producers had a clear idea of perfect furnishing. Initially, abstract form was a theme. Flexible tubular steel furniture was...

Switzerland in World Format

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 31.12.2021

A special feature of the Swiss poster is its "world format" (128 × 90.5 cm), which has only become established as the standard format in this country. The 80 posters on display invite visitors to...

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