Poster Stories

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from early painterly and narrative posters through pure typeface posters, which rely solely on expressive lettering, to artistic experiments with photography and recent designs using digital techniques. Together, they illustrate a wide variety of design approaches and convey the great innovative power of poster culture. With its Poster Collection, the museum holds one of the world’s most important archives of this medium. Featuring around 80 posters, the exhibition provides insights into the immense collection and illustrates the collection’s thematic, geographical, and historical scope.


Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Ideal Living

Permanent exhibition

That’s how we ought to have lived! In the 20th century, Swiss designers and producers had clear ideas about perfect furnishing. At the outset, abstract form was a theme. In the 1930s, flexible...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

SBB CFF FFS

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 05.01.2020

Switzerland is a country of railways and has the busiest rail network in the world. For over a century, the Swiss Federal Railways (SBB) have ensured a high level of mobility and have shaped public...

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