Ideal Living

We should have lived like this! In the 20th century, Swiss designers and producers had a clear idea of perfect furnishing. Initially, abstract form was a theme. Flexible tubular steel furniture was developed in the 1930s, while the unity of elegant form and function was propagated mid-century. Around 1968, everyday culture and Pop Art conquered the living room. A decade later, the postmodern diversity of styles was celebrated until the minimalist tradition was rediscovered at the end of the century. Seven sample rooms, furnished with gems of the museum collection, present the most important trends in modern Swiss furniture design and encourage visitors to travel through time and experience changing lifestyles.


Exhibitions and events

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Switzerland in World Format

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse until 31.12.2021

A special feature of the Swiss poster is its "world format" (128 × 90.5 cm), which has only become established as the standard format in this country. The 80 posters on display invite visitors to...

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