Museum of Brands, Packaging and Advertising

Just around the corner from the world-famous Portobello Road Market stands a treasure trove of retro design and memories.

Imagine walking through galleries full to the brim with oddities and wonders alike, where every corner you turn leads you into a different decade.

You’ll see Rimmel cosmetics from the 1890s, First World War Oxo Cubes, Mars Bars, Rolos and KitKats from the 1930s, a 1970s Chopper Bike and around 12,000 other items that will open your eyes to the way we lived and shopped.

We opened in Gloucester in 1984, moved to London in 2005, and are now a top 10 London attraction.

Exhibitions and events

Bunny Hop and Seek Family Trail

Event on 30.03.2018 10:00

Hop along to the Museum of Brands this Easter for Bunny Hop and Seek, a fun-filled bunny-themed trail which will guide you around our treasure trove of historical packaging. Amongst the toys, sweets...

Educational programs

Museum of Brands Learning Programme


Whether market stalls and storytelling for under 5s, chocolate enterprise for primary school pupils, branding challenges for GCSE students or gender in advertising workshops for University groups,...


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