Alexey Brodovitch: The First Art Director

Alexey Brodovitch madedesign  history — as a teacher and as role model for legendary photographers like Richard Avedon or as an art director of the fashion magazine Harper's Bazaar.

The Russian graphic designer Alexey Brodovitch began as an autodidact — and became a key figure in the field. In 1920 he fled to Paris where he established himself as an influential voice of a modern and elegant graphic design. In 1930 he emigrated to the USA and made design history — be it as a teacher and as a role model for legendary photographers like Richard Avedon or as art director of the fashion magazine Harper's Bazaar. His radically simple layouts and lots of white space revolutionized editorial design. The interplay of image and typography in his work remains a reference point for graphic design to this day. The exhibition presents Brodovitch's work in unprecedented breadth: the photographs, posters, and magazines on display trace the influential designer's career.


Exhibitions and events

Design Laboratory: Materials and Technology

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 30.05.2021

Ceramics dripping from a 3D printer? Clothing that helps one get up? Bacteria instead of leather for a shoe? What sounds like science fiction is already within reach. Not only in the laboratory, but...

Total Space

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 20.06.2021

In museums across the globe, elaborate stage sets and expansive installations are spellbinding visitors. Total Space provides an up-to-date overview of current developments and reflects on this...

René Hubert: The Clothes make the Star

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 20.06.2021

From the 1920s to the 1960s, the Swiss René Hubert belonged to the crème de la crème of costume designers in Hollywood and Europe. The versatile designer also worked for musical theater and fashion...

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