Switzerland is a country of railways and has the busiest rail network in the world. For over a century, the Swiss Federal Railways (SBB) have ensured a high level of mobility and have shaped public life in large parts of the country. Their stations and trains are striking and internationally renowned signs of public transport. Their high-quality design, which is part of careful branding, makes the national railway company an outstanding example of Swiss design history. For the first time, an exhibition will comprehensively present SBB’s achievements in the fields of architecture, industrial design, and visual communication. Original objects, photographs, posters, video installations, and a model railway invite visitors on a journey through time—from the company’s beginnings to tomorrow’s mobility.

Exhibitions and events

Collection Highlights

Permanent exhibition

When Max Bill’s Ulm Stool meets Albrecht Dürer’s Apocalypse (1498) and Adrian Frutiger’s Univers font encounters a Balenciaga cocktail dress, when Sophie Taeuber-Arp’s puppets dance around a SBB...

Ideal Living

Permanent exhibition

That’s how we ought to have lived! In the 20th century, Swiss designers and producers had clear ideas about perfect furnishing. At the outset, abstract form was a theme. In the 1930s, flexible...

Poster Stories

Permanent exhibition

Large-scale design history: from its beginnings over 100 years ago to the present day, the pictorial poster has achieved impressive stylistic diversity. Icons line up alongside rediscoveries, from...

Swiss Design Lounge

Permanent exhibition

How about biding your time while discovering and trying out outstanding Swiss design at the same time? The Swiss Design Lounge at our newly refurbished main building on Ausstellungsstrasse now...

Switzerland in World Format

Temporary exhibition at Museum für Gestaltung Zürich, Ausstellungsstrasse from 31.03.2020

One special feature of the Swiss poster is the "world format" (128 × 90.5 cm), which established itself as the standard format only in Switzerland. The 80 posters on display invite visitors to...

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