3D lettering on buildings

Three-dimensional typefaces are omnipresent and exceptionally di verse: from festive decorations to shop displays, from art installations to typefaces on buildings and in public space. Such typefaces are especially popular because of their haptic presence, as they counterbalance the letters scuttling across shimmering screens. The exhibition focuses on 3D letterings on buildings, which take into account architectural features and their surroundings, thus affording buildings a fitting identity. Thus, it leaves aside interchangeable branding facades. Using innovative national and international examples from the last 20 years, the exhibition explores the task and design of 3D typefaces, which are often part of a comprehensive communication system.


Exhibitions and events

Design Studio: Processes

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 14.04.2019

How is a chair, a lamp, or a typeface developed? How do designers approach the design process? What kind of cultural and social relevance does design have? The Museum für Gestaltung is launching the...

Bally – Swiss Shoes Since 1851

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 14.03.2019

Whether on the first ascent of Mount Everest or on the streets of Paris and London, Bally, founded in Switzerland, achieved worldwide fame with top-class shoes. The company is considered to have...

The Curatorial Project

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 24.05.2019

On the move, leaping into the unknown: tomorrow’s curators present themselves today. The Museum für Gestaltung Zürich, the museum of Zurich University of the Arts, is committed to educating the next...

Design Laboratory: Materials and Technology

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 28.06.2019

Ceramics dripping from a 3D printer? Clothing that helps one get up? Bacteria instead of leather for a shoe? What sounds like science fiction is already within reach. Not only in the laboratory, but...

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