3D lettering on buildings

Three-dimensional typefaces are omnipresent and exceptionally di verse: from festive decorations to shop displays, from art installations to typefaces on buildings and in public space. Such typefaces are especially popular because of their haptic presence, as they counterbalance the letters scuttling across shimmering screens. The exhibition focuses on 3D letterings on buildings, which take into account architectural features and their surroundings, thus affording buildings a fitting identity. Thus, it leaves aside interchangeable branding facades. Using innovative national and international examples from the last 20 years, the exhibition explores the task and design of 3D typefaces, which are often part of a comprehensive communication system.


Exhibitions and events

Design Studio: Processes

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 14.04.2019

How is a chair, a lamp, or a typeface developed? How do designers approach the design process? What kind of cultural and social relevance does design have? The Museum für Gestaltung is launching the...

Stefan Sagmeister. The Happy Show

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 11.03.2018

What is happiness, who can find it, and what can we do for our personal luck? New York-based graphic designer and typographer Stefan Sagmeister has intensively investigated these big questions. “The...

MyCollection: Stefan Sagmeister

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal until 11.03.2018

The Museum für Gestaltung has amassed over 500,000 objects in its collections. This immense repertoire serves as a basis for the project series MyCollection, a new version of which is now presented...

Protest! Resistance posters

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 20.04.2018

Globalization, women’s rights, Trump: the poster has established itself as an effective medium for political struggle. 50 years after 1968, the onset of a worldwide rebellion, this exhibition...

Revisiting Black Mountain

Temporary exhibition at Museum für Gestaltung Zürich, Toni-Areal from 20.04.2018

Experimentation as experience, self-determined learning and teaching, democratic coexistence: the Black Mountain College (1933–1957) in the USA was a place of lived utopia, a vanishing point of...

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