Poster, London Midland & Scottish Railway, Morecambe and Heysham by Frank Sherwin, about 1935. Coloured lithograph depicting the open air lido swimming baths, with the pier and Morecambe bay beyond. Text: The new luxury swimming pool. Britain's most modern and progressive resort. Express services and cheap tickets by LMS. Official holiday guide from Advertising Manager, Town Hall, Morecambe. Other ids: ERO 53351. Format: quad royal. Dimensions: 40 x 50 inches, 1016 x 1270mm.