London Midland & Scottish Railway poster. Blackpool's New Promenades by Chesley Bonestell. View of tower and pier with promenades in foreground. Text: For health and happiness. Express services from all parts. For illustrated guide etc. apply to any LMS station or office or to Advertising Manager, Town Hall, Blackpool. LMS "The Best Way" Series No.71. Format: quad royal. Dimensions: 40 x 50 inches, 1016 x 1270mm.